Samsung has taken a very different approach to smartphone sales compared to other manufacturers. It’s bullied Google, mocked Apple fans, made fun of Blackberry users, infringed on patents and copied ideas all very blatantly. Surely it’s only a matter of time before Samsung’s dangerous game catches up with them and tarnishes their reputation permanently.
Samsung has produced some quite laughable adverts in recent years. From offending it’s target market with Apple orientated TV ads, to childish and biased feature comparisons, Samsung always seems to have been on the war path. But it’s when they aren’t that Samsung are perhaps at their worst. Attempts at “emotional” ads are full of faux smiles and horrific background music. It’s what you’d expect if Samsung hired The Terminator as an advertising executive. Emotionless and false. Again, it’s a clear attempt at copying Apple’s emotional adverts with all of the subtlety taken out.
Here it is in all of it’s glory. Undoubtedly the highlights are when it says “waits until you’re asleep” (creepy) and “designed for humans” (yes Mr Terminator, it is, well done) .
Then we move on to Samsung’s bullying of Google over Android. It’s really no secret that Samsung is developing it’s own OS currently name Tizen, based on Android but without having to pay Google for the privilege. Samsung’s copying of competitors doesn’t stop there. Everyone knows about the lawsuits with Apple which Tim Cook has publicly said he wants settled but Samsung refuse to budge despite obvious patent infringements. Then have you seen Samsung Wallet? Not at all like Google Wallet (sarcasm) or passbook, which Google openly mocked when it was released. Just look at the icons for Samsung Wallet and Passbook. Even there Samsung is devoid of originality.
Samsung makes a good phone, they provide good quality parts to other manufacturers as well. But they attempt to be something they are not. Samsung aren’t at the cutting edge of innovation and never have been, they don’t have brilliant industrial design and they certainty don’t have an iconic and emotive brand despite desperately trying to convince people that they do. Samsung need to stick to what the can do and make solid phones, if the continue being so aggressive, they will never get to where they want to be.